Marketing Manager (Playground & Wao Wao)

1. Strategic Marketing & Planning I. Develop and implement monthly and quarterly marketing plans aligned with business goals. II. Conduct competitor analysis and market research to identify trends and opportunities. III. Plan and lead brainstorming sessions for future promotions, campaigns, and brand collaborations. IV. Analyze consumer behavior through branch visits and online engagement to inform content and campaign strategies. 2. Social Media & Digital Marketing I. Oversee all social media platforms (Facebook, Instagram, TikTok, Telegram), ensuring consistent brand voice and visual identity. II. Review and approve content calendars, captions, and artwork across all channels. III. Track performance of online campaigns and optimize for engagement and conversion. IV. Ensure daily social media activities and promotional ads are running effectively. 3. Content Coordination & Creative Management I. Supervise content creators and branch teams to ensure high-quality and timely submission of visual and written materials. II. Manage artwork assignments from FDL, FML, KL, GL, and KP and coordinate with the creative team for production. III. Translate and localize content as needed for audience relevance and cultural context. IV. Oversee the content approval and scheduling process for daily and M+1 posts. 4. Campaign & Event Management I. Plan and execute seasonal and annual marketing campaigns (e.g., Halloween, Christmas, Children’s Day). II. Lead marketing efforts for brand anniversaries and special in-store events. III. Maintain and monitor the marketing event tracker and ensure timely coordination with all branches. IV. Provide regular progress updates and campaign performance reports to the GM and COO. 5. Partnership & Influencer Relations I. Build and manage partnerships with schools, local businesses, and influencers. II. Coordinate collaboration agreements and manage influencer incentives and review schedules. III. Identify new outreach opportunities to drive cross-promotions and brand exposure. 6. Budget & Procurement I. Manage the annual marketing budget, including influencer spending and campaign materials. II. Coordinate monthly purchasing needs related to marketing campaigns and events. III. Ensure all expenditures align with allocated budgets and are efficiently tracked. 7. Customer Engagement & Brand Reputation I. Monitor and respond to customer feedback across all digital channels. II. Develop strategies to increase engagement on Google Reviews, Facebook, Instagram, TikTok, and Telegram. III. Collaborate with operations teams to enhance the overall customer experience based on feedback. IV. Lead initiatives to strengthen community interaction and brand loyalty. * Qualifications & Requirements - Bachelor’s degree in Marketing, Communications, Business Administration, or related field. - 3–5 years of experience in marketing management, preferably within retail, entertainment, or hospitality industries. - Proven expertise in social media strategy, content development, and digital advertising. - Proficiency in marketing tools including Canva, Google Drive, Meta Business Suite, and analytics dashboards. - Excellent command of both English and Khmer (spoken and written). - Strong organizational, communication, and leadership skills. - Creative thinker with a keen eye for design, trends, and storytelling. - Ability to work under pressure, meet deadlines, and manage multiple campaigns simultaneously. - Flexibility to work during weekends or holidays for events and activations when required.

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